Mumbai, India – [09 September 2025] – Kingsmoor, an international racehorse ownership and lifestyle community, has announced its entry into the Indian market this week.
Kingsmoor members enjoy digital and real-life horse ownership experiences at a fraction of the cost, along with behind-the-scenes racing, lifestyle and fan-focused content, and exclusive member’s events, benefits and rewards on their website Kingsmoor.com. This approach will introduce a whole new generation of Indians to become horse racing fans and take an interest in race horse ownership, making the sport more accessible and immersive.
The initial portfolio of horses includes shares in Red Bishop (trained by Pesi Shroff), Quicker and Golden heart (both trained by Malesh Narredu) in India, and Sparksmith (trained by James Ferguson) and Aunt Roberta (trained by George Scott) in the UK. Kingsmoor has already got off to a flying start this week, with Red Bishop’s thrilling win in the Group 3 Deccan Colts Championship Stakes in Hyderabad.
A Collaborative Approach:
Kingsmoor’s vision is to build on the heritage and quality of Indian racing, while working to widen the audience base and improve visibility for the sport.
“We believe racing in India has tremendous potential. Our mission is to expand enthusiasm for the sport and highlight the exceptional animals and athletes at its heart,” said James O’Donnell, co-founder of Kingsmoor. “We see this as a collaboration with the Indian racing and breeding industries. By combining local strengths with a proven international formula, we can build a larger and more engaged fan base, maintain the high animal welfare standards, and showcase Indian racing to international audiences, including Kingsmoor community members globally.”
Kingsmoor Objectives:
Kingsmoor’s goal is to transform elite horse racing into an accessible, high-energy experience for new-gen audiences and improve the visibility of the sport, while also elevating the prestige and heritage perceptions the sport already enjoys.
They seek to achieve that by positioning the sport in the same mainstream entertainment and lifestyle category as Formula 1 and golf—both of which have successfully expanded their fan bases in India in recent years.
Key objectives include:
- Support the industry: Collaborate with racing clubs, breeders, and stakeholders to create sustainable growth opportunities.
- Expand the audience and create fan communities: Position racing as a mainstream sport, attracting new, experience-hungry members beyond the betting fans. Kingsmoor World memberships will bring access, affordability and ease to racehorse ownership experiences for thousands of new audiences across India.
- Commit to animal welfare: Uphold racehorse welfare as the top priority across all activities.
- Global visibility: Bring Indian racing into conversations alongside racing in the UK, Australia, Southeast Asia and the US.
Products and Partnerships:
Headquartered in the UK, Kingsmoor has recently opened a company office in India. Its flagship Kingsmoor World service is now open for membership. The company also plans to introduce the Kingsmoor Club membership, already available in the UK, soon. Memberships can be purchased directly on their website www.kingsmoor.com.
As part of its India launch, Kingsmoor has secured a two-year partnership with Fancode, which has an audience of over 200 million in India, to stream premium international horse racing events free of cost to Indian viewers. Races already aired have included Royal Ascot Week, the Kentucky Derby and Dubai World Cup, and up soon are the Melbourne Cup and Breeders’ Cup. A full schedule of the upcoming international racing on Fancode can be seen here.
About Kingsmoor.com:
Kingsmoor is a global membership community built around the sport and lifestyle of international horse racing. Members enjoy digital and real-life horse ownership experiences, behind the scenes racing and lifestyle content, exclusive members events, benefits and rewards.
As a company, Kingsmoor is dedicated to supporting the sport through collaboration, innovation, and a strong emphasis on animal welfare. With its India launch, Kingsmoor seeks to combine international experience with local traditions to help be part of a brighter future for Indian racing.
